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Introduction
TOP
Journalism was introduced as an elective subject at the
undergraduate level by the Department of Political Science in 1987. When
Government College Lahore was awarded the status of a University in
2002, the nomenclature of the subject was changed to Mass Communication.
In September 2007, the Department of Mass Communication was established
under the supervision of the Dean, Faculty of Arts and Social Sciences.
The Department of Mass Communication has ambitious goals
and thus has close proximity with the media industry. By keeping in view
the importance of its applied nature the Department is committed to
provide various opportunities to students to have hands-on experience.
The mission of Department of Mass Communication is to
pursue excellence. The department is committed:
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To produce graduates in the discipline of mass
communication with good communication skills and up-dated knowledge.
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To produce good Sub-Editors and Reporters by training
them theoretically in the lecture room and practically in media.
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To equip the students with the time demanded media
production and IT skills to meet the demand of the electronic and
print media organizations.
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To produce Media Planner and Account Executives for
Advertising Agencies.
By keeping in view
the practical needs of students the department has also established
Young Journalists’ Society (YJS).
Academic Programme
Allied Subject in BA (Hons.)
Courses
TOP
Mass Communication as an Allied Subject
|
Year – 1 |
|
Semester
– I |
|
Course Code |
Course Title |
Credit Hours |
|
MASCOM-1101
|
Introduction
to Mass Communication |
3 |
|
Semester
– II |
|
MASCOM-1201 |
Mass Media in
Pakistan (A Historical Perspective) |
3 |
|
Year – 2 |
|
Semester
– III |
|
MASCOM-2101
|
News Reporting
|
3 |
|
Semester
– IV |
|
MASCOM-2201
|
Contemporary
Mass Media |
3 |
Faculty
TOP
|
Name |
Designation |
Area
of Interest |
|
Muhammad Iqbal Anjum,
M.A. (IUB), M.Phil (PU)
(on study leave) |
Assistant Professor (Mass
Communications), Director Public Relations |
Electronic Media, Public Relations |
|
Ayesha Ishfaq |
Lecturer |
|
|
Umm-e-Ammara, MSc (AIOU) |
Lecturer |
|
Journals & Publications
TOP
No
Data available for Web
| 
