Vice Chancellor: Prof. (Meritorious) Dr. M. Khaleeq-ur-Rahman, Izaz-i-Kamal

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Department of Mass Communication

 

Introduction

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The mass media are implicated in all that happens today, the world has become unknowable without a discerning press. This makes communication training both a practical matter and a moral one as well. In GCU Journalism was introduced as an elective subject at the undergraduate level by the Department of Political Science in 1987. When Government College Lahore was awarded the status of a University in 2002, the nomenclature of the subject was changed to Mass Communication. In September 2007, the Department of Mass Communication was established under the supervision of the Dean, Faculty of Arts and Social Sciences.

 

The mission of Department of Mass Communication is “To maintain a supportive, concerned relationship with its students; devoted to generate intellectual excitement in its students; transforming their lives by teaching the students to think critically and creatively while preparing them for careers in mass communication”. The department prepares its students in multiple ways as a result, helping them reach across the various communication disciplines for new insights, new skills, new forms of expression and new kinds of employment.

  • To produce graduates in the discipline of mass communication with good communication skills and up-dated knowledge.

  • To produce good Sub-Editors and Reporters by training them theoretically in the lecture room and practically in media.

  • To equip the students with the time demanded media production and IT skills to meet the demand of the electronic and print media organizations.

  • To produce Media Planner and Account Executives for Advertising Agencies.

By keeping in view the practical needs of students the department has also established Young Journalists’ Society (YJS).

 

Facilities

 

Mass Communication Department facilitates the students with well equipped computer lab, library and modern study guide lines.

 

Special Features

 

Students avail opportunity to visit news room, production control room, studios and transmission room of various TV stations, familiarity with newspaper and radio organizations as well.

 

Career Scope/ Opportunities

 

Mass communication is getting popularity. The way events are emerging round the world today, opportunities are increasing in this field. Print and electronic media offer tremendous career options in Journalism. The situation of journalism in Pakistan has totally changed now. Increase in literacy rate, industrial development and advancement in technology have pleasantly affected the print and electronic media in Pakistan. More than sixty news and entertainment television channels are broadcasting their Programmes today. The traditional miserable situations of news papers are totally changed. It is therefore a very attractive career choice for the youth. Hardworking and aspiration to get perfection in this field result a very successful career.

 

Academic Programme

 

Mass Communication is offered as an Allied Subject in:

  • BA (Hons.)


Courses

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Mass Communication as an Allied Subject

 

Year – 1

Semester – I

Course Code

Course Title

Credit Hours

MASCOM-1101

Introduction to Mass Communication

3

Semester – II

MASCOM-1201

Mass Media in Pakistan (A Historical Perspective)

3

Year – 2

Semester – III

MASCOM-2101

News Reporting

3

Semester – IV

MASCOM-2201

Contemporary Mass Media

3

 

Faculty

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Name Designation Area of Interest

Muhammad Iqbal Anjum,

Ph.D (PU), M.Phil (PU), Language Instructor Certificate, TESL (Ontario) (on study leave)

Assistant Professor (Mass Communications)

Electronic Media, Public Relations

Umm-e-Ammara,

M.Phil (PU)

Lecturer

 

 

Journals & Publications

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Department of Mass Communication

 

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