The students of the Government College University Lahore Fine Arts Department have designed very creative promotional campaigns for different food, clothing and jewellery brands besides social issues, as their final semester thesis.
Minhal Saeed, a final year student, designed sensor-based illuminated posters for a famous jewellery brand; pictures of jewellery on posters illuminate as a viewer walks towards them. Similarly, other students also used different creative ideas for their promotional campaigns.
Vice-Chancellor Prof. Dr Asghar Zaidi inaugurated the thesis display at the University’s Abdus Salam Hall, while Fine Arts Department Chairperson Prof. Dr Erfan Ullah Babar was also present۔
As many as 19 students of Bachelors in Fine Arts (Hons.) displayed their projects which comprised of promotional material including posters, mobile applications, calendars, pamphlets, press and electronic media advertisements, and social media pages for promotion of their brands and raising awareness about social issues.
The campaign on social issues including “face mask” by Farhia and “protection of wildlife” by Mahum Tahir also remained the centre of attraction at the exhibition.
Vice-Chancellor Prof Zaidi visited all the project stalls and discussed with the students the aesthetics and scope of their projects. He asked students to design campaigns to raise awareness about different societal issues, saying that a well-made advertisement grabs your attention and remain in your memory for a long time, and that is precisely what many of these social problems need.
He said fine arts students have immense talent and they should use it to make people think about various social and environmental issues. The professionals from different national and multinational companies would also visit the project display exhibition.